It’s not enough to design great eLearning. Learners who are not interested in the topic, who do not buy into the goals, who generally resist change, or who fail to see the big-picture reasons for learning the new material or skill have what Guild Master Julie Dirksen identifies as motivation gaps.
Know your audience, establish relevance, and build confidence for the buy-in. Satisfaction is achieved and the learner does not feel time was wasted on another boring training.
Pamela Hogle‘s article on the website for Learning Solutions Magazine: ARCS Model Aids in Designing for Motivation is a well explained piece on motivation and barriers to learning. As with most learning modules relevance, motivation, and usefulness are the primary frustrations designers must overcome in order to create an effective tool. Where the ARCS model differs from others is making confidence a key indicator. Applying new skills and implementing new strategies is a daunting task, takes time, and can be overwhelming. It is much more comfortable to keep the status quo, sticking with the familiar. Reinforcing relevance and offering clear implementation strategies will build confidence necessary for a successful use of learning content. Establishing relevance is not enough. Many will be able to see how the training is relevant to them, but may be overwhelmed with precisely how to utilize the acquired knowledge. Concise examples, clear instructions, and modeling give the learner a vision for how the strategy can work for them. Sometimes the most difficult part of learning a strategy is visualizing its use in your own situation. Examples help provide clarity and the buy-in that what is being learned can actually be used.
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