This Persona and Learner Analysis showcases a meticulous process of learner analysis and persona development for a cybersecurity training project aimed at a diverse workforce within a New York City-based company. This involved an initial deep dive into the company’s background, selecting from various industries where cybersecurity is a critical concern. Without specific company details, research on potential New York-based companies first guided the development of a project sponsor persona. This foundational step informed the creation of a detailed learner persona, Analeese Molina, who embodies the target audience’s characteristics, from demographic diversity and educational levels to personal and professional aspirations.
The learner analysis outlined the employees’ characteristics, their prior knowledge on cybersecurity through annual training, demographic diversity, and access to technology, providing a comprehensive view of the audience’s learning environment. Analeese’s persona was enriched with personal and professional details, painting a vivid picture of her life and aspirations, thereby humanizing the learning experience and ensuring the instructional design is deeply relatable and impactful.
This artifact demonstrates a strategic, learner-centered approach to instructional design, emphasizing the importance of understanding both the organizational context and the individual learners. It highlights the designer’s commitment to creating engaging, effective educational experiences by aligning the content with the learners’ backgrounds, experiences, and needs, showcasing a sophisticated blend of empathy, research, and creativity in instructional design.
